05
The ask.
£150,000
for 20%.
£150,000 for 20% of Wibblo Limited, in ordinary shares. It funds the product, sales teams in the UAE and Saudi Arabia, launch marketing, and the cover for the reach guarantee in the first year.
Wibblo · Investor presentation
Wibblo is the AI platform that plans, runs and measures influencer campaigns for any business, anywhere. The AI runs the whole campaign and learns from every one. Every creator is licensed, every audience is real, and the minimum reach is promised before a budget is spent. Launching in the Gulf first, then worldwide.
- Platform built
- Launching in the Gulf first
- Backed by Qamar Khan MBE
- Execution begins December 2026
Layla Al Marri
Beauty · Instagram
38K
avg views
Audience · UAE 71%Licensed
Omar Rahman
Fitness · TikTok
21Kavg views
Licensed82%
Reach guarantee
412K of 500K
Floor guaranteed · live
Chapter 1
What Wibblo is, what makes it unique, the problem it solves, and what we are asking for.
01Q·What is Wibblo, and what are you asking for?
A business tells Wibblo what it wants to achieve and what it can spend. Wibblo's AI does everything in between, and learns from every campaign.
01
What it is.
A self-serve, AI-run micro-influencer marketing platform for any business, small, medium or large, and for agencies that want to run their clients on it. The platform picks the creators, writes the creative, contacts the creators, pays them and reports the result. Brands pay only for the campaigns they run: no retainer, no contract.
02
What makes it unique.
Many platforms say they use AI, but use it for one step, usually finding creators, and people do the rest by hand. Wibblo's AI runs the whole campaign from brief to payout and machine-learns from the results, so every campaign makes the next one better. On top sit a guaranteed minimum reach and licensed creators only.
03
Where it stands.
The system, platform, product, website and complete go-to-market plan are built and ready. The AI's learning capability is built and begins learning from the first live campaigns. Execution begins in December 2026.
04
Where it is going.
A global product with a Gulf-first launch: the UAE first, Saudi Arabia in mid-2027, then the UK, USA and Europe. This raise funds the Gulf.
ProofWibblo Limited is incorporated in the UK. Qamar Khan MBE, founder of Hamro Plc, has agreed to invest. A working demo of the platform is available in the meeting.
02Q·What problem are you solving?
For most businesses the hard part isn't the idea. It's everything between the idea and the result.
Cost of a AED 10,000 campaign
IllustrationThrough an agencyAgency fee 20–30%, plus retainer
Creators' share
AED 7,000–8,000 reaches creators
Through WibbloWibblo 10%
Creators' share
AED 9,000 reaches creators
Paid to creators Taken as a fee
01
Finding creators is manual.
Hours of scrolling and messaging, and no easy way to tell a real audience from a bought one.
02
Agencies cost 20–30% of the budget, plus a retainer.
That comes off the top before a single creator is paid. Most agencies also charge a monthly retainer and other fees, whether or not a campaign runs.
03
Nobody promises a result.
The budget is spent, and the reach is hoped for.
04
The rules have changed.
The UAE Advertiser Permit has been mandatory since 1 February 2026, and brands must check that every creator they use holds one. Saudi Arabia requires a Mawthooq licence, which costs SAR 15,000 for three years, with fines of up to SAR 5 million. When a creator is unlicensed, the brand carries the risk. The rules are tightening in other markets too, for example the UK's Digital Markets, Competition and Consumers Act, which lets the regulator fine up to 10% of global turnover.
05
So businesses either pay too much or work blind.
Small and mid-sized businesses are the most underserved, but the problem is the same for any brand that runs many campaigns.
SourceUAE permit rules and fines: Gulf News, Meydan Free Zone. Mawthooq: Everything PR. Agency fees of 20–30% plus retainers are industry-standard practice.
03Q·What does Wibblo do that nobody else does?
Many platforms call themselves AI. In most, the AI finds creators and people do the rest: briefing, outreach, approvals, payment, reporting. Wibblo's AI runs the entire campaign and learns from every result. To our knowledge no other platform does both.
Who does the work
AI PeopleIllustration
A typical ‘AI’ platform
- AIFind creators
- PeopleBrief and creative
- PeopleOutreach
- PeopleApprovals
- PeoplePayment
- PeopleReporting and learning
Wibblo
- AIFind creators
- AIBrief and creative
- AIOutreach
- AIApprovals
- AIPayment
- AI, and it learnsReporting and learning
Wibblo's reading of public materials. Most platforms that describe themselves as AI use it for creator discovery.
01
The whole campaign, run by AI.
Shortlist, creative, outreach, approvals, payment and proof happen on one platform, with the AI doing the work and the brand watching each step.
02
It picks creators from their real behaviour.
The AI reads the brand, then each creator's content, how often they post, their audience and their past results, and builds the best mix for this campaign and budget.
03
It learns, so it keeps getting better.
Machine learning is built into the engine. After each campaign it compares what was planned with what happened, so creator picks, creative and reach estimates improve over time. The learning starts with the first live campaigns.
04
A reach guarantee on top.
A low and a high range for views and impressions, and a promise to hit the low end, with extra creators added at no cost to the brand if we fall short.
05
Licensed creators only.
Compliance is part of the product, not left to the brand.
06
Lower cost because less is manual.
Brands pay 10% on the campaigns they run. Agencies charge 20–30% plus retainers because people do the work. With Wibblo there is no retainer, no contract.
ProofCompetitor positions are Wibblo's reading of their public materials. See the side-by-side comparison.
Chapter 2
How a campaign runs, how the AI chooses, and what the brand is promised.
04Q·What actually happens after a brand signs up?
The brand does the thinking once. Wibblo's AI runs every step after that, and the brand can see each one as it happens.
- 1
Brief.
The brand shares its budget, product, audience, region, objective and anything it won't accept, such as alcohol-related creators. Wibblo reads the brand's website and social presence itself, so the form stays short.
- 2
Plan.
The system proposes the creators, plus captions, scripts, hashtags, music and posting times, with verified numbers for every creator.
- 3
Review.
The brand reviews the plan with guidance built into the product, and can ask a Wibblo consultant to talk it through. The brand can use Wibblo's creative or bring its own.
- 4
Approve.
One digital approval. The budget goes into escrow, so creators know the money is there. Payments run through Stripe.
- 5
Reach out.
Automated requests go to the chosen creators, who accept or decline. If someone drops out, a replacement is already lined up.
- 6
Publish.
Creators post. Wibblo reads each post straight from their connected accounts, so nobody uploads screenshots.
- 7
Track.
A live dashboard shows each creator's status and the running views, impressions and link clicks.
- 8
Pay and prove.
Each creator is paid from escrow as their job is confirmed, and the brand gets a final report.
ProofAll eight steps are built into the platform. Payment is held in escrow, and Wibblo's commission is taken at approval.
05Q·How does Wibblo pick the best creators, and why should we believe it?
The best creator for a campaign isn't the biggest one. It's the one whose content, audience and track record match the brand, whose numbers hold up, and whose price fits the budget. And the engine gets better with every campaign.
How the pool narrows
Illustration30M+creators in data
Instagram · TikTok · YouTube
Licensed only
Right audience
Real numbers
Fits the budget
The plan
01
It starts with a very large pool.
Wibblo has access to data on more than 30 million creators across Instagram, TikTok and YouTube, refreshed daily, and filters that pool to the creators who are licensed and right for the brand.
02
It reads the brand first.
The AI studies the brand's website and online presence, then the campaign objective: awareness, engagement or sales.
03
It reads the creator's real numbers.
Followers, niche, what they post and how often, average views and impressions, audience location, age and gender, and past brand work. It checks for fake followers and for creators who are over-sponsored.
04
It respects what creators will accept.
Every creator has a minimum rate for each kind of job, and the system builds the best mix of creators that fits the budget.
05
It writes the creative too.
Captions and scripts come from the brand's own tone of voice, not from a template.
06
It keeps its data fresh.
Creator profiles and market trends refresh every two weeks.
07
Built · learning starts with live campaignsIt learns from every campaign.
The learning capability is built. From the first live campaign, the system compares what it planned with what happened, and machine learning improves the next plan: which creators to pick, what to say, and how much reach to promise.
SourceCreator data covers audience demographics, authenticity scoring and sponsorship history.
06Q·What do I get if the campaign underperforms?
Once Wibblo has chosen the creators, it tells the brand what to expect before any money moves.
Estimated reach
Illustration · not a real campaign
Guaranteed floor
380K
High estimate
520K
Simulated result
468K
Guaranteed floor
468K
0700K
If a campaign comes in under the floor
+1 creator · AED 0
0K viewsFloor 380K
Extra creators join at no cost to the brand.
- 01
A low and a high estimate.
Calculated in real time from each chosen creator's average views, for views and for impressions.
- 02
The low end is the promise.
Wibblo guarantees at least that level of reach.
- 03
If we fall short, we add creators.
More creators join the campaign at no extra cost to the brand until the guarantee is met.
- 04
Why it works.
We choose the creators and we know their numbers, so we can make the promise. A pure marketplace can't.
- 05
Why it matters.
The brand gets certainty before it commits, which is something agencies rarely offer.
ProofThe guarantee is built into the selection engine. A dedicated reserve backs it (see Use of funds).
07Q·What stops a brand from breaking the law by using Wibblo?
Wibblo only works with creators who hold the permit their market requires, and the same rule applies in every country we enter.
UAE
Advertiser Permit
- Status
- Mandatory since 1 February 2026
- Penalty
- Fines from AED 10,000
Required on Wibblo
Saudi Arabia
Mawthooq licence
- Term
- Valid for three years
- Penalty
- Fines up to SAR 5 million
Required on WibbloOpens mid-2027
Licence lifecycle
- 1Documents submitted
- 2Verified
- 3Expiry tracked
- 4Lapsed accounts deactivated
01
UAE:
the Advertiser Permit, mandatory since 1 February 2026. Fines start at AED 10,000 for working without one.
02
Saudi Arabia:
a Mawthooq licence, valid for three years. Fines reach SAR 5 million.
03
Checked at the door and kept current.
Creators submit their documents when they join. Wibblo verifies them, tracks expiry dates, sends renewal reminders, and deactivates accounts that lapse.
04
Brand-safe as well as legal.
Creators are also screened for illegal content, profanity, pranks and negative press.
05
The brand sees the proof.
Each creator carries a compliance badge on the plan the brand approves.
ProofUAE rules require brands to verify that every advertiser holds a valid permit. Wibblo does that on their behalf.
9:41
Jobs
For you
New job
NS
NURA Skin
Instagram Reel
AED 7,200
Escrow funded
1 × 30–45s Reel · 3 story frames
Post by 14 Dec
DeclineAccept
Demo data
08Q·Why would creators choose Wibblo?
A platform with no creators has no campaigns, so the creator experience gets as much care as the brand's. And because Wibblo works with nano and micro creators, we are building a community around them.
01
Jobs arrive in the app.
Creators accept or decline, see the full details, and follow each job from approval to payment.
02
Fair pay.
Wibblo pays above the usual market rate for the same work and keeps its creator commission at a flat 5%.
03
No admin.
Results are tracked automatically, with no screenshots and no spreadsheets.
04
Quick, certain payment.
Funds are already in escrow, and each creator is paid once their job is confirmed.
05
A real person on the other end.
Human support is there when it's needed.
06
A leaderboard with real prizes.
Creators climb a performance leaderboard and can win prizes, which motivates them to make better content for every brand. A prize can be something that counts to a micro-creator, such as a permit renewal.
07
A community, not just a marketplace.
We will build a community of creators across markets, with tutorials and tools that help them make better reels and do better work in the future.
Why this compounds
- 01Fair pay
- 02More creators join
- 04More brands come
- 03Better campaigns for brands
Fair pay, then More creators join, then Better campaigns for brands, then More brands come, and back to the start.
09Q·Can we see it?
Real screens from the platform, shown with demo data.
Illustrative screens built from the platform's design, with demo data.
Chapter 3
Why the timing is right, how big the market is, and who pays.
10Q·Is this just a Gulf story?
The shift Wibblo is built on is happening in every major market, not only the Gulf. That is why it is a global product.
~50%
of US creator-marketing spend forecast to go to nano and micro creators
2026 forecast
74%
of marketers already use AI somewhere in influencer workflows
mostly for single tasks
10%
of global turnover: the maximum UK regulator fine for undisclosed creator ads
brands are liable
01
Spend is moving to smaller creators worldwide.
In the US, nano and micro creators are forecast to take about half of creator-marketing spend. In the GCC, micro-creators are already the largest segment at 45%.
02
Smaller creators earn more engagement.
On TikTok, average engagement is about 12% for nano creators and about 10% for micro creators, higher than for larger tiers.
03
Marketers are adopting AI, one step at a time.
Most use it for single tasks such as finding creators. Running a whole campaign through AI, and learning from the results, is the gap Wibblo fills.
04
Regulation is tightening in every market.
The UAE requires an Advertiser Permit, Saudi Arabia a Mawthooq licence, and in the UK brands are liable for creator disclosure, with fines up to 10% of global turnover. Platforms that handle compliance move from nice-to-have to necessary.
05
So the opportunity is the same everywhere.
Businesses of every size want results from smaller creators without the cost and effort of running it by hand. The product works the same way in any market; only the licence checks change.
SourceeMarketer (via Pulse), Statista (via SocialPilot), Kolsquare, UK CMA guidance. Figures are as reported by these sources.
11Q·Why hasn't this been solved already, and why is the timing right?
Regulation, audiences and AI have all moved in the same direction within the last twelve months.
Timeline of changeOct 2022 → Next
- Oct 2022
Saudi Mawthooq licence required
- 1 Feb 2026
UAE Advertiser Permit mandatory
- Feb 2026
Extend launches its platform for agencies
- Dec 2026
Wibblo executes in the Gulf
- Mid-2027
Saudi Arabia opens
- Next
UK, USA and Europe
25.3M
Snapchat users in Saudi Arabia
(~75% of adults)
5.1M
in the UAE
(49% of adults)
- 01
Compliance became compulsory.
The UAE Advertiser Permit has been mandatory since 1 February 2026, Saudi Arabia has required a Mawthooq licence since October 2022, and rules are tightening in the UK and elsewhere. A platform that checks licences on the brand's behalf is now something brands need.
- 02
The audience is already there.
In the Gulf launch markets, Saudi Arabia has 25.3 million Snapchat users, about 75% of adults, and Snapchat reaches 90% of 13–34 year-olds there. The UAE has 5.1 million Snapchat users, 49% of adults.
- 03
Spend is moving to smaller creators.
Micro-creators are already the largest segment of GCC influencer spend at 45%, and nano-creators are the fastest-growing. Yet about 60% of MENA spend still goes to macro and mega influencers, so most of the shift is still ahead.
- 04
Local beats translated.
Arabic-first content earns 35–50% more engagement than translated English across the GCC. Matching on language and dialect is something software can do at scale and agencies do by hand.
- 05
AI made the economics work.
The work an agency charges 20–30% for, such as research, shortlisting, briefing, chasing and reporting, can now be done by software at a fraction of the cost.
SourceKolsquare, Middle East influencer report 2026 (Statista and Boomerang.ae data); PS Market Research; Influencer Marketing Hub (macro and mega share).
12Q·How big is this, really?
The product is global. The Gulf is where we begin.
$30B+
Global influencer marketing
2025–26, estimates vary by source
$356M
GCC
2026
$772M
GCC by 2032
13.9% a year
GCC influencer marketing
US$ millions$315.5MGCC, 2025: $315.5M
$356.2MGCC, 2026: $356.2M
$771.6MGCC by 2032: $771.6M
202520262032
13.9% a year (2026–32)
SourcePS Market Research (GCC)
Global influencer marketing
US$ billions$24BGlobal, 2024: $24B (Influencer Marketing Hub)
~$31BGlobal, 2025: about $31B (Mordor Intelligence)
$34–41BGlobal, 2026: $34B (Influencer Marketing Hub) to $40.5B (Mordor Intelligence)
202420252026
Reported Range across sources
SourceInfluencer Marketing Hub; Mordor Intelligence
Where the GCC spend sits
- 40%Saudi Arabiaof GCC market (2025)
- 45%Micro-influencersof GCC spend (2025)
- 35%Instagramof platform share
SourcePS Market Research (GCC)
01
Global:
$24B in 2024, about $31B in 2025, and $34–41B in 2026, depending on the source.
02
GCC:
$315.5M in 2025, $356.2M in 2026, and $771.6M by 2032, growing 13.9% a year.
03
Saudi Arabia
is the largest GCC market with a 40% share in 2025. The UAE is the fastest-growing, at about 14% a year.
04
Who gets the spend:
micro-influencers hold 45% of GCC spend in 2025, and Instagram leads platforms at 35%.
05
Illustration, not a forecastWhat a small share is worth (Gulf illustration, not a forecast).
Wibblo earns about 14.5% of campaign spend (10% from the brand, 5% of what reaches creators). A 5% share of the 2032 GCC market would be about $39M of campaign spend and about $5.6M of Wibblo revenue.
- $771.6M GCC market, 2032
- × 5% share ≈ $39M campaign spend
- × 14.5% ≈ $5.6M Wibblo revenue
06
Where the rest comes from:
the same product travels. After the Gulf, the plan is the UK, USA and Europe, where the industry is far larger.
SourcePS Market Research (GCC); Influencer Marketing Hub and Mordor Intelligence (global). Global estimates differ by source.
13Q·Why launch in the Gulf, and what comes next?
Wibblo works for any business in any market. We start where our position is strongest, build a solid foundation, and then expand.
The launch route
- 01
UAE
Dec 2026 / Jan 2027
Funded by this raise - 02
Saudi Arabia
Mid-2027
Funded by this raise - 03
UK · USA · Europe
Next phase
Next phase, subject to further funding or 2027 earnings
01
No comparable product in the Gulf.
Gulf platforms exist, but none we reviewed runs the whole campaign through AI with a guaranteed reach floor. We can lead the category before anyone else does.
02
We already operate here.
Ali Zafar Azad's digital agency, Prox Digital, is established in the UAE with a large team and client relationships, so Wibblo launches with introductions rather than from a standing start.
03
Interest, not contractsBusinesses have already shown interest.
Through Ali's direct connections, Lulu Hypermarket, ICC and Acure Healthcare have expressed interest in using Wibblo.
04
Saudi Arabia is the next step.
The largest GCC market opens in mid-2027 with two Saudi-based salespeople and the local relationships that an investor from the region brings.
05
Then the UK, USA and Europe.
The same self-serve platform opens in these markets next. Timing depends on a further funding round or reinvesting 2027 earnings. This raise funds the Gulf only.
ProofProx Digital is an established design and digital agency led by Ali Zafar Azad.
14Q·Who pays, and why will they switch?
Small, medium and large businesses, and agencies, can all run campaigns on Wibblo. Small and mid-sized businesses are a particular focus, because agencies and enterprise tools leave them behind.
Industries we lead with
- Beauty
- Food and beverage
- Hospitality
- Real estate
- Fitness and wellness
- Clinics
- Retail and fashion
- Automotive
- Tourism
- E-commerce
~1.7M
active commercial registrations in Saudi Arabia
(about 1.3M actual enterprises)
22.9%
of GDP from small and mid-sized businesses
targeting 35% by 2030
0%2030 target 35%
01
Any business can use it.
A solo founder, a restaurant group, a clinic network, a retailer or a household-name brand: the platform and the pricing are the same, and a campaign can start from a small budget.
02
Small and mid-sized businesses are the focus.
Salons, boutiques, clinics, property agents and growing e-commerce brands can't afford an agency or an enterprise platform. Wibblo gives them the whole job, done.
03
Larger brands are interested too.
Lulu Hypermarket, ICC and Acure Healthcare have expressed interest in using Wibblo through Ali's direct connections.
04
Saudi Arabia has about 1.7 million active commercial registrations
(about 1.3 million actual enterprises). Small and mid-sized businesses contribute 22.9% of GDP, and the government aims to lift that to 35% by 2030.
05
Brands already doing it are the fastest wins.
They already spend on micro-influencers through agencies, so the pitch is the same result for less cost and with a guarantee.
06
Agencies are welcome.
An agency can run its own clients' campaigns on Wibblo and keep its client relationship. Agencies pay the same commission as any other business. They use the same platform.
07
Industries we lead with:
beauty, food and beverage, hospitality, real estate, fitness and wellness, clinics, retail and fashion, automotive, tourism and e-commerce.
SourceSaudi small-business figures: Qoyod SME report 2026, citing Monsha'at.
Chapter 4
Who else is in the space, how Wibblo compares, and why it holds up.
15Q·Who else is doing this?
The market splits into discovery tools that stop at a list, agencies that charge for people, and a new wave of AI platforms. Most of them, including the AI ones, still do the major steps by hand, which is what keeps their cost high. Wibblo's AI runs the whole campaign and learns from it.
The competitive landscape
Hover a marker for detail↑ Runs the whole campaignFinds creators
DiscoveryDiscovery toolsUpfluence · Modash · CreatorIQ · GRIN · Aspire
MarketplacesMarketplacesCollabstr · Insense · Trendly
AgenciesAgenciesExtend · Hypebox · Starfish
AgentioAgentio
HypefyHypefy
AI waveAI platformsSwavy · Yunova · KLIQ · MoonTech
WibbloWibblo
Needs a team to run itSelf-serve for any business →
- Discovery tools
Upfluence · Modash · CreatorIQ · GRIN · Aspire
They help you find and measure creators, and the brand still runs the campaign.
- Marketplaces
Collabstr · Insense · Trendly
They connect brands and creators and take a fee, but the brand still does the choosing and the managing.
- Agencies
Extend · Hypebox · Starfish
Full service, run by people, and priced at 20–30% plus retainers.
- Agentio
US. AI platform that runs creator ad campaigns from briefing to payment.
- Hypefy
Global. AI influencer platform, $7.2M Series A, 43 countries.
- AI platforms
Swavy · Yunova · KLIQ · MoonTech
Closest to Wibblo's direction. Most use AI mainly for finding creators, and each differs on market, depth or customer.
- Wibblo
Global product, Gulf-first. AI runs the whole campaign and learns, guaranteed floor, licensed creators only.
01
Most 'AI' is one step.
Many platforms say they are AI-powered. In most, AI finds and ranks creators, while briefing, outreach, approvals, payment and reporting are done manually. That is why they cost more to run and to buy.
02
Discovery and analytics tools
such as Upfluence, Modash, CreatorIQ and GRIN. They help you find and measure creators, and the brand still runs the campaign. Priced for teams: from a few hundred dollars a month to tens of thousands a year.
03
Marketplaces
such as Collabstr, Insense and Trendly. They connect brands and creators and take a fee, but the brand still does the choosing and the managing.
04
Agencies and agency-led platforms
such as Extend, Hypebox and Starfish. Full service, run by people, and priced at 20–30% plus retainers.
05
AI-first platforms:
Agentio (US), Hypefy, Swavy, Yunova, KLIQ and MoonTech. They are closest to Wibblo's direction, and each differs on market, depth or customer.
16Q·How does Wibblo compare to each of them?
What each player publicly says it does, and where Wibblo is different.
Wibblo
Extend
Home: Saudi Arabia- What it is
- Platform for agencies and in-house teams: 70,000+ creator profiles, booking and purchase orders, live ad monitoring
- Where Wibblo differs
- Software for a team to run campaigns. Wibblo's AI runs the campaign itself, for any business, with AI-built creative, a reach guarantee and licence checks
Agentio
Home: US- What it is
- $40M Series B. AI platform that runs creator ad campaigns from briefing to payment
- Where Wibblo differs
- Micro-creator focus, licence checks and a reach guarantee, launching in the Gulf first
Hypefy
Home: Global- What it is
- AI influencer platform, $7.2M Series A, 43 countries
- Where Wibblo differs
- Local licensing, a guaranteed floor and a learning engine tuned to regional results
Yunova
Home: Gulf- What it is
- Self-serve and managed platform, claims 96K+ creators across six GCC countries
- Where Wibblo differs
- AI runs the plan including creative, with a minimum-reach promise, instead of relying on managed service
Swavy
Home: Gulf- What it is
- AI platform plus agency, claims 25K+ creators, performance-based pricing
- Where Wibblo differs
- Fixed, transparent pricing and a guarantee on reach
Trendly
Home: Saudi Arabia- What it is
- Marketplace with a 10% brand fee and escrow
- Where Wibblo differs
- AI picks the creators and writes the creative, instead of the brand searching
KLIQ
Home: Saudi Arabia- What it is
- AI-driven creator marketing, $2.25M seed
- Where Wibblo differs
- Full AI execution, with a guarantee, launching UAE first
MoonTech
Home: Gulf- What it is
- AI-agentic platform focused on micro and nano creators
- Where Wibblo differs
- Verified licensing, measured reach and a guarantee
CreatorIQ, GRIN, Upfluence, Aspire, Modash
Home: Global- What it is
- Discovery and management software, priced for teams
- Where Wibblo differs
- A finished campaign rather than a toolkit
Every 'what' cell is drawn from the companies' public materials, and creator counts are the companies' own. Where Wibblo differs is Wibblo's own reading.
17Q·What about Extend?
Extend is one of Saudi Arabia's established marketing groups. Its new platform serves a different customer from the one Wibblo is built for.
Extend
Built for
Agencies and in-house teams
Run by
A professional team using software
Creative
Not published
Reach guarantee
Not published
Creator side
Not published
Wibblo
Built for
Any business, self-serve
Run by
The platform's AI, with an optional consultant
Creative
AI-built from the brand's tone
Reach guarantee
Low end promised
Creator side
Creator app with escrow payments
- 01
What it is.
A Riyadh-based marketing group led by founder and CEO Sami Alrasheed. In February 2026 it launched CIP, a Cultural Intelligence Platform that starts with influencer campaigns and plans to add social listening and media buying.
- 02
What it does.
Creator discovery from a library of 70,000+ profiles, a 1M+ ad library for competitive research, booking and purchase orders, briefs shared by link, automatic detection of live influencer ads, and performance data from Snapchat and TikTok.
- 03
Who it serves.
Agencies handling several clients, and in-house marketing teams. Its published clients are large organisations.
- 04
What it doesn't publish.
Pricing, an AI-built creative engine, a creator-facing app, or a reach guarantee.
- 05
How we see it.
Extend digitises the work of a professional team. Wibblo's AI replaces that workload for any business, including those without a team. The two can sit side by side, and an agency partnership is a real possibility.
SourceExtend press release, 25 February 2026 (extendcip.com).
18Q·Couldn't a bigger company copy this?
Software features can be copied. What compounds is the learning engine, the data behind the guarantee, the compliance layer, and the trust of businesses.
What a competitor would have to copy
Trust of businesses
Compliance layer
Learning engine and guarantee data
Screens and features(easy to copy)
Compounds over time Easy to copy
01
The engine gets sharper with every campaign.
Each campaign teaches the system how real creators perform for real brands, so picks improve and the low-end promise gets tighter and safer over time.
02
Compliance is hard work, and the work is the barrier.
Verifying permits and licences, tracking expiries and handling the paperwork for every market is slow, regulated and local.
03
Distribution starts face to face.
In the Gulf the first brands come through personal meetings and a team that helps them run their first campaigns, in a market where relationships close deals. Elsewhere the product is self-serve.
04
Incumbents are built for teams, not self-serve.
Enterprise platforms and agencies have different customers, different pricing and different sales teams.
05
A creator community that compounds.
Fair pay, prizes and tutorials keep creators on Wibblo, and a bigger, better pool of creators makes every campaign stronger. A competitor has to build that community from scratch.
06
Where we are exposed, and what we do about it.
Large players could move down-market, and data suppliers sell to everyone. Our answer is speed to the self-serve market, the guarantee and the compliance record. We will say this plainly in the meeting.
ProofNo Gulf platform we reviewed publishes a reach guarantee.
Chapter 5
How Wibblo earns, how it wins customers, and who is building it.
19Q·How does the money work?
Wibblo takes 10% of the campaigns a brand actually runs. There is no retainer, no monthly commitment and no long-term contract. A brand that runs one campaign a quarter pays nothing in the other months.
Wibblo vs an agency
An agency
- 20–30% of ad spend
- Monthly retainer
- Other fees
- Long-term contract
Wibblo
- 10% of the campaign
- No retainer
- No other fees
- No contract, pay only when you run a campaign
Fee calculator
Illustration using the model's assumptionsAED 2,000AED 20,000
Total Wibblo earns
AED 725AED 500 + AED 225
Agency fee: 20–30% of budget, before retainers and other fees
AED 1,000 to AED 1,500
With Wibblo14.5%
Through an agency20–30%
- Brand fee · 10% of budget
- AED 500
- Creators fee · 5% of what reaches creators
- AED 225
- Creators keep
- AED 4,275
01
Pay only when you run a campaign.
Run one campaign this quarter and nothing next month. There is no retainer to keep paying and no contract to be locked into.
02
Brands pay 10%
of the campaign budget, taken at approval.
03
Creators pay 5%
of what they earn, so their share is protected and quick to pay.
04
More of the budget reaches creators.
Agencies often keep margin by not using the full budget and paying creators less than it allows. Wibblo brings brands and creators together directly, takes a flat, visible 10%, and the rest of the budget reaches the creators.
05
Fair pay keeps creators coming back.
Because Wibblo charges less, it can pay creators a good amount. Creators who are paid well keep using the platform and bring others in, which gives every brand a bigger pool of better creators.
06
A consultant on call
is available as an add-on at US$1,000 a month for any business that wants a person running its campaigns.
07
Usage rights are optional.
Brands can pay extra to reuse creator content in ads. The fee is still to be set.
08
Worked example.
A brand spends AED 5,000. Wibblo earns AED 500 from the brand and AED 225 from creators, AED 725 in total. The same campaign through an agency costs the brand AED 1,000–1,500 in fees alone, before any retainer. At AED 15,000 Wibblo earns AED 2,175.
ProofCommission rates are fixed from launch. The examples are illustrations that use the model's assumptions.
20Q·How do you actually get customers?
The product is self-serve and guided, so any business can run a campaign on it. In the Gulf, where people prefer to meet face to face, our team sits down with businesses and helps them run their campaigns on Wibblo. International launches are self-serve.
Creators
- Meta ads aimed at creators
- Instagram outreach
- WhatsApp community groups
- Community work
- ~1,000 licensed creators in the UAE at launch
Brands
- Personal introductions through Ali's network and Prox Digital
- LinkedIn outreach
- A demo and walkthrough of the platform
- Team helps run the first campaigns on Wibblo
- First 20–50 brands
First campaigns
01
Build the creator base.
Meta ads aimed at creators, Instagram outreach, WhatsApp community groups and general community work. The target is about 1,000 licensed creators in the UAE at launch.
02
Win the first 20–50 brands face to face.
Personal introductions, LinkedIn outreach and direct calls to brands already running micro-creator campaigns, followed by a demo and a team member who helps run each first campaign on Wibblo.
03
Four salespeople across two markets.
Two in Dubai from February 2027, one of whom is Victoria Horsley moving full time to Wibblo, and two in Saudi Arabia from mid-2027. Each earns a commission on every new brand's first campaign.
04
Self-serve by design.
Anyone can sign up and run a campaign with the AI and plenty of in-product guidance. Sales teams demo and explain the product, and a consultant add-on is always there for businesses that want a person to run campaigns for them.
05
Results bring businesses in.
As campaigns deliver and the reach guarantee is met, businesses see the results for themselves and are tempted to run campaigns on Wibblo directly. The Gulf's hands-on start becomes a self-serve base.
06
Two messages for two audiences.
For businesses that have never done this, micro-creator marketing is now simple and affordable. For brands already paying an agency, it's the same result for less, with a guarantee.
07
Agencies as a channel.
Agencies that want to run clients on the platform are welcome, and each one brings several brands at once.
08
A full launch, not a trickle.
App, website, social channels and PR go live together, then organic content and search visibility keep the pipeline moving.
21Q·What happens next, and when?
The product is ready. The next twelve months are about building a solid Gulf foundation.
December 2026.
The investment closes. The UAE entity and licence are set up, the team starts, and final launch preparation is completed.
January 2027.
Launch in the UAE, with creator onboarding underway and marketing live.
February 2027.
The two Dubai salespeople start, including Victoria Horsley. The first brand campaigns run, and the AI starts learning from live results.
Spring 2027.
The Dubai team reaches full pace. The guarantee is tested on live campaigns.
Mid-2027.
Saudi Arabia opens with two Saudi-based salespeople, working only with creators holding a Mawthooq licence.
Next.
The UK, USA and Europe on the same self-serve platform. Timing depends on a further funding round or reinvested 2027 earnings, and this raise does not fund it.
22Q·Where does the product go from here?
The first version does the whole job and has the learning capability built in. Each later version does it better and reaches further.
01
Live at launch.
Brand and creator onboarding, the AI-built plan with creative suggestions, automated outreach, escrow payments through Stripe, live tracking, final reports and compliance checks. The learning engine is built and starts learning from the first live campaigns.
02
Next.
Richer AI-made creative such as music, video and thumbnails, regular trend research, and the self-serve launch in the UK, USA and Europe once funded. A creator community with leaderboard prizes, tutorials and tools to help creators make better reels.
03
Later.
Tools built for agencies, more platforms for creators, and a wider choice of conversion tracking for different industries. Escrow and payments move to a licensed provider in each region as the regional companies are registered.
23Q·Who is building this, and who is joining?
A founder with finance and agency experience, an experienced investor who has built businesses for over thirty years, a sales team in the Gulf, and the hires the money buys.
Ali Zafar Azad
Founder and CEORan private equity and corporate finance work before moving into digital in 2020, and founded Prox Digital, a well-established design and digital agency with a large team serving clients in the UK, UAE and USA. Prox runs with its own team, and Ali now spends most of his time building Wibblo. ACCA, BSc from Oxford Brookes and MBA from London Metropolitan University.
Victoria Horsley
Business Development, DubaiBusiness development experience in the UK, including work with the NHS and Hugo Boss. Now based in Dubai, she is moving full time to Wibblo as one of its two Dubai salespeople.
Ali Khan
Product engineer and consultantChief architect for leading UK organisations, including Lloyd's and HSBC. Leads the architecture of the Wibblo platform.
Backed by
Qamar Khan MBE
Investor · Founder, Hamro PlcKnown as Q, Qamar Khan MBE is a British entrepreneur and philanthropist who moved to the UK from Pakistan in 1977. He founded Eastway Property Services in 1992 and, in 2004, Hamro Plc, a specialist part-exchange provider for the new-homes sector that works with housebuilders including McCarthy and Stone, Miller Homes and Jones Homes. In 2017 he founded the Hamro Foundation, which gives young people in Essex and London the chance to play cricket, and he owns the Dambulla Giants in Sri Lanka's Lanka Premier League. He was awarded an MBE in 2022 for services to cricket and charity.
Has agreed to invest in Wibblo.
Joining with the investment
In-house full-stack developer
Influencer outreach and support lead
One further Dubai-based salesperson, alongside Victoria
Two Saudi-based salespeople from mid-2027
Support and consulting: a Pakistan-based team
ProofWibblo Limited is incorporated in the UK. The UAE entity is set up in December, and the Saudi entity follows before the Saudi launch.
Chapter 6
The first year in money, where the raise goes, and what could go wrong.
24Q·What does the first year look like in money?
Both scenarios share one cost base: the UAE and Saudi sales teams, product, support and the guarantee cover. They differ only in how fast businesses sign up and how much each one spends.
Cash position · £K
ConservativeOptimistic
| 2027, in £ | Conservative | Optimistic |
|---|---|---|
| Revenue | £76.0K | £463.8K |
| Costs | £163.7K | £201.9K |
| Lowest cash point | £57.9K, Dec-27 | £118.9K, Apr-27 |
| Cash at December 2027 | £57.9K | £407.6K |
| Month-by-month profit from | Close to break-even by Dec-27 (loss about £1K) | May-27 |
01
Opening cash is £145.7K,
which is the £150K raise less about £4.3K of setup costs in December.
02
Neither case runs out of cash
in the twelve months. The careful case ends December 2027 with about £58K.
03
What changes between them:
conservative assumes 6 new brands a month in the UAE at an average campaign of AED 5,000, with 35% active in any month. Optimistic assumes 12 new brands a month at AED 15,000, with 65% active.
04
What both assume:
1,000 creators at launch, two Dubai salespeople from February 2027, two Saudi salespeople from July 2027 who sign up brands at the same pace per person as Dubai, £18K of guarantee cover for the whole year, and campaign spend that peaks in the shopping season.
05
Not in these numbers:
the UK, USA and Europe, and Saudi company registration.
SourceBuilt in the Wibblo financial model v4, in pounds sterling. Saudi assumptions are estimates that mirror the UAE. The assumptions are available in the meeting.
25Q·What will you do with the money?
Most of it builds and sells in the Gulf. A deliberate part stands behind the guarantee for the first year.
£150,000The raise
| Product and technology | ~31% | ~£46K |
|---|---|---|
| Sales teams, Dubai and Saudi Arabia | ~33% | ~£50K |
| Marketing and brand | ~11% | ~£17K |
| Creator and brand support | ~10% | ~£15K |
| Setup and compliance | ~3% | ~£4K |
| Guarantee cover | ~12% | £18K |
01
The guarantee is covered for the first year.
£18K is set aside for the whole of 2027, and it pays for extra creators whenever a campaign needs topping up to meet its guarantee.
02
The plan uses most of the raise.
In the careful case cash falls to about £58K by December 2027, which is the buffer. In the confident case it never drops below about £119K.
03
Saudi Arabia is funded.
Two Saudi-based salespeople from mid-2027 are in the sales line. UK, USA and Europe are not funded by this raise.
26Q·What could go wrong, and what then?
The questions a careful team asks first, answered before they have to ask.
01
Risk: Licensing shrinks the creator pool
- Why it matters
- A Mawthooq licence costs SAR 15,000. Saudi's active creators with 5,000+ followers fell about 35% after it began, to roughly 39,000
- What we do
- UAE first, then Saudi with licensed creators only. A leaderboard can reward creators with a permit renewal
02
Risk: Bigger players copy or move in
- Why it matters
- Extend, Agentio and funded Gulf start-ups all sell into adjacent segments
- What we do
- A learning engine, the guarantee and a compliance record are hard to copy quickly. We move first in the Gulf self-serve market
03
Risk: The guarantee costs more than expected
- Why it matters
- If estimates run high, we add creators at our own cost
- What we do
- The promise is the low end of the range. £18K of cover backs it for the first year, and estimates tighten with every campaign.
04
Risk: Creator data comes from a supplier
- Why it matters
- Data suppliers sell to everyone
- What we do
- Creators connect their own accounts as they join, so first-party data replaces the supplier's over time
05
Risk: No live campaigns yet, so the AI has not learned from results
- Why it matters
- There is no track record to show
- What we do
- The selection engine works from creator data on day one and the learning capability is built. Learning starts with the first campaigns, which are won in person and staged to results.
06
Risk: Platform rule changes
- Why it matters
- Instagram, TikTok and Snapchat can change what data they share
- What we do
- Several platforms, connected accounts, and no dependence on one
07
Risk: Payments and escrow licensing
- Why it matters
- Holding client money is regulated and differs by country
- What we do
- Payments run through Stripe now. Once each regional Wibblo company is registered, a Stripe subscription provides licensed escrow and payments there.
Chapter 7
The questions a careful investor asks first, answered straight.
27The questions, answered
Written the way a careful investor would put them, and answered straight.
Most platforms use AI for one step, usually finding creators, and people do the rest by hand, which keeps their cost high. An agency or an agency-led platform needs people to run each campaign, so it prices for large clients. Wibblo's AI runs the whole campaign, from picking creators to payment and reporting, and learns from every result. We also guarantee a minimum reach and check every creator's licence.
No. It is a global, self-serve product that any business can use. We launch in the Gulf first because we have no comparable product to compete with there, we already operate in the UAE through Prox Digital and have direct relationships with businesses, and Saudi Arabia is the largest market in the region. After a solid Gulf foundation, the UK, USA and Europe follow. This raise funds the Gulf only.
Any business, small, medium or large, and agencies. Small and mid-sized businesses are a particular focus because they are priced out of agencies and enterprise tools. Lulu Hypermarket, ICC and Acure Healthcare have expressed interest in using Wibblo through Ali's direct connections.
The learning capability is built. The system picks creators from their content, posting frequency, audience and past results together with the brand, and machine learning improves each plan using what happened in previous campaigns. The learning begins with the first live campaigns.
On day one Wibblo has data access to more than 30 million creators across Instagram, TikTok and YouTube through a data integration, and the AI picks from the licensed ones. Creators then join the platform directly and connect their own accounts. As they do, our own first-party data takes over from the supplier's.
Wibblo charges brands less than an agency does, so it can pay creators well. Creators also get quick payment from escrow, a performance leaderboard with prizes, and a community with tutorials and tools to improve their content. Creators who are paid fairly keep using the platform and bring others in.
We choose the creators and we know their average views. We show a low and a high estimate before the brand commits, and we promise the low end. If a campaign falls short, we add creators at our own cost, backed by a dedicated reserve.
Payment sits in escrow until the post is confirmed from the creator's connected account. If someone drops out, a replacement is already lined up, and the guarantee covers the shortfall.
Payments run through Stripe for now, with creators paid from escrow once their post is confirmed. As each regional Wibblo company is registered, we buy a Stripe subscription that provides licensed escrow and payments in that region.
Only licensed creators are used: the UAE Advertiser Permit now, and Mawthooq in Saudi Arabia from mid-2027. Documents are checked when a creator joins, expiry dates are tracked, and lapsed accounts are deactivated.
Wibblo is for every size of business. The average campaign in our careful case is AED 5,000, so volume matters, and the platform is built so each campaign needs little human time. Larger brands and agencies running many clients on Wibblo bring bigger budgets.
In the Gulf, through relationships: our team meets businesses, demos the platform and helps them run their first campaigns. The product itself is self-serve, so internationally businesses sign up and run it themselves, with a consultant add-on if they want one. As results show, Gulf businesses will run it themselves too.
The system, platform, product, website, learning capability and full go-to-market plan are built. There are no live campaigns yet, so the AI's learning starts when campaigns run. Execution starts in December 2026, and that is what this investment funds.
They can copy the screens. They can't quickly copy a guarantee that improves with every campaign, a licence-checking record in each market, or relationships built in person with the first few dozen businesses. Speed to the self-serve market is the answer.
In the careful case, revenue of about £76K against about £164K of costs, with cash never below about £58K and the monthly loss almost closed by December. In the confident case, about £464K of revenue and monthly profit from May. This includes Saudi Arabia from July and £18K of guarantee cover, and excludes the UK, USA and Europe. Neither case runs out of cash.
Qamar Khan MBE, known as Q, has agreed to invest in Wibblo. He founded Hamro Plc in 2004 and Eastway Property Services in 1992, and founded the Hamro Foundation. He was awarded an MBE in 2022 for services to cricket and charity. His backing means Wibblo already has an experienced business builder alongside it.
£150,000 for 20% of Wibblo Limited, in ordinary shares.
The system is built. The plan is ready, and an experienced investor is already on board. December is when it meets the market, starting in the Gulf.
The ask:
£150,000 for 20% of Wibblo Limited, in ordinary shares.
What it buys:
a Gulf launch across the UAE and Saudi Arabia, sales teams in both, a reach guarantee with cover behind it, and the foundation for a global rollout.
Next step:
a working session on the platform, then the team's questions.
Sources
- 01GCC market, share and segments: PS Market Research.
- 02Creator counts, platform reach, Mawthooq effect, Arabic-first engagement: Kolsquare, Middle East influencer report 2026.
- 03UAE Advertiser Permit, fines and brand duty: Gulf News; Meydan Free Zone.
- 04Mawthooq cost, validity, penalties: Everything PR.
- 05Extend CIP launch: Business Wire press release, 25 February 2026.
- 06Saudi small-business figures: Qoyod SME report 2026, citing Monsha'at.
- 07Agentio funding: company announcement, November 2025.
- 08Global trends: eMarketer (via Pulse), Statista (via SocialPilot), UK CMA guidance via Kolsquare.
- 09Global market: Influencer Marketing Hub; Mordor Intelligence. Estimates differ by source.
- 10Investor profile: Hamro Plc and Hamro Foundation websites.
- 11Financials: Wibblo financial model v4, at £150,000.